U.K. TV Ad Spending Hits Record in 2015, Helped by Facebook, Netflix
The Hollywood Reporter is reporting that TV advertising revenue in the U.K. reached a record £5.27 billion ($7.45 billion) in 2015, up 7.4 percent over 2014, according to figures provided to Thinkbox, the British marketing body for commercial TV companies.
It marks the first time the figure has crossed the £5 billion mark and the sixth consecutive year that TV advertising revenue grew in Britain, the company said. The figure covers all money spent by advertisers on commercial TV, including linear TV spots, VOD, sponsorships and product placement.
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