ProgramBuyer is an online screening portal that showcases television content from around the world, providing sellers and buyers with a single destination where they can list and search for a wide variety of content. Buyers can find information on 1000s of titles, view screeners and search for programming. Sellers are able to use the cost effective tool to showcase entire catalogues to a broad range of buyers, from all markets and platforms.
The company’s initial trading performance has been exceptional, having already signed up 70+ international content sellers who have uploaded 25,000+ hours of content to the platform. Existing customers include key distributors from Germany, France, Latin America, Australia, the US, and the UK.
The capital raised by the company will be used to accelerate platform development to include premium screening rooms and additional features, and to market the product to both buyers and sellers and increase the user base.